Problem: How might we create a uniquely American brand identity for Inclusive America so that it helps attract diverse candidates and build trust that investors or hiring managers would invest and use the platform?

Solution: Inclusive America was unsatisfied with their logo and brand identity. They didn’t feel like it was relevant in today’s political climate. They asked for a brand identity that felt unique, friendly but firm, to be used in fundraising materials and digitally on a one page website. With research into the industry, demographics, competitors and listening to the stakeholder interviews and feedback, I was able to create a brandmark that felt fresh, yet traditionally american.

Creating the brandmark.