Problem: The largest flight school in Santa Monica needed updated branded marketing materials.
Solution: I created a marketing brochure to inform and promote their school after having moved to a new location within the Santa Monica Airport. Using their existing logo as inspiration for the cover, the back cover art was used from the wall mural project I had created for them to maintain a consistent experience for clients visiting for the first time so it creates a sense of familiarity having already 'seen' the artwork and building comfort and trust, important when undertaking the challenge of learning to fly.
(L-R): Brochure cover mockup, Brochure inside mockup, Finished cover art.
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alex(at)dangerousdesigner.com